Columba Leadership and M4Jam listed as a Finalist for prestigious international award

Posted / 27 April 2017

A scalable disruptive business model, bold innovation and a commitment to ensure the long-term development of communities underpin the short listing of the Columba Leadership / M4JAM partnership in the UK’s longest running and most prestigious awards programme, championing responsible business in the UK and abroad.

The partnership has been shortlisted for the Unilever Global Development Award, supported by Business Fights Poverty, for our work being done to create sustainable economic freedom for the youth of South Africa. The partnership has arisen out of the context of the most unequal society in the world, with youth unemployment close to 60% and more than 20 million sub-25 year olds.

Micro-jobbing platform, M4JAM (Money for Jam), and Columba Leadership, partnered in 2016 to help address our mutual visions of youth empowerment, employment and skills development. Columba uses experiential learning of the ethical values of responsible leadership combined with participation in projects to improve communities to develop the character, purpose and competence that helps young people to succeed in academic and work life. M4JAM, focused on providing a platform as relevant as possible, offers a unique way to address unemployment through a substantial network of actively engaged jobbers.

“We don’t believe the formal sector is going to provide the levels of employment we need to effectively address unemployment in this country,” says Rob Taylor, founding chairman of Columba. “M4JAM, being at the forefront of micro-jobbing, offers opportunities for our graduates to earn an income while studying and making a social contribution.”

Now in their 20th year, the Awards champion the most inspiring businesses who are making a difference by taking action to build more inclusive workplaces, stronger communities and tackle our biggest environmental challenges.

The announcement coincides with Responsible Business Week (24-28 April), an annual initiative aimed at increasing awareness of the positive contribution of businesses to society.

The winners will be announced at the Responsible Business Gala Dinner at the Royal Albert Hall in London on 4 July, in front of 1 200 business leaders.

Find out more about the awards at and follow @BITC on Twitter #BITCawards.

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